Accelerating the Modernization and Security of Public Sector Data
Modernizing and Securing Government Technology Is Really, Really Challenging.
The public sector is uniquely made up of a diverse set of stakeholders - each with their different rules, regulations, incentive structures, let alone all the acronyms. It’s as if there are independent stakeholder islands, each with really important functions, that are both completely foreign to each other and completely dependent upon each other.
Understanding, let alone coordinating between, all of the stakeholder islands to drive progress forward can feel impossible.
Intentionally-Integrated Campaigns
Intentionally-Integrated Campaigns
We Build Bridges To Accelerate Progress
No matter what islands you need help navigating in the public sector, RedLeif can help.
Building a Foundation for Success
Understanding your objectives and clearly defining success so that we can effectively translate to the other stakeholders throughout the campaign.
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Making Tangible Progress More Quickly
Embracing and effectively communicating to establish a proof of concept framework that prioritizes the innovative over the administrative.
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Reducing Misunderstanding and Eliminating Roadblocks
Translating across the stakeholder islands to navigate the bureaucracy more efficiently.
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Setting Up For Scale
Creating processes that build upon “the minimum viable” to establish a pathway to long-term and substantial successes.
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Establishing and Enhancing Credibility
Positioning your initiatives effectively on each of the stakeholder islands to establish command of your roadmap and posture as a reliable partner.
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Reliably Reporting The Results
Reducing the friction that all too often occurs when there is not a collectively understood scoreboard and accurately reported scores.
Advancing the PubSec CXO’s Mission
Advancing the PubSec CXO’s Mission
Accelerating Roadmaps to Modernize and Secure…
We have yet to come across a PubSec CXO who:
- has too many resources and too much time;
- has not faced challenges with purchasing and legal; and
- has not struggled to obtain funding for critical initiatives
We help PubSec entities accelerate their mission to modernize and secure their data.
Enterprise Technology Blueprints:
Beginning with a high-level assessment of current objectives and existing operations, we create campaigns that help you reduce existing barriers and advance your IT roadmap. Our content-led campaigns incorporate the financial, operational, technical, legal, and political realities of the ecosystem to drive success.
Constituent Experience Campaigns:
You shouldn’t have to pick between a team that knows UI/UX and one that can natively operate in the public sector. From wireframes and messaging to deployment and iteration, we help you transform the constituent experience and drive adoption of critical initiatives.
Purchasing Support and Proofs of Concept:
If the technology companies and private sector partners have representation and support through the purchasing process, why shouldn’t the PubSec entity have the same? We leverage all of our experiences to help PubSec entities design proofs of concept, create or enact purchasing efficiencies that promote speed AND transparency, and leverage enterprise strength to obtain best value for their constituents.
Supporting Rapid Response:
Being responsible for public sector data is hard enough without unplanned events like cybersecurity incidents, natural disasters, and application failures that disrupt service delivery. We can help you assess what you’re dealing with, propose solutions, and build partnerships to execute under the most critical and scrutinized situations.
Accelerating Product Market Fit
Accelerating Product Market Fit
Rethinking Go To Market in SLED
Go to market in the public sector has historically been dominated by really expensive and inefficient outbound activities - going “door to door” across huge territories, attending tradeshows and conferences in hopes of a quick interaction with a few prospects, and using registration lists to cold call and email in hopes of a response - the activity is almost exclusively outbound.
But why? Inbound and account-based marketing practices aren’t new. For decades, these practices have worked successfully in just about every vertical of every industry - except this one. The universe of prospects is pretty well defined - it’s not like new SLED entities are created every day. The very same companies with thriving inbound channels in the commercial market have almost no dedicated inbound efforts in SLED - how is that even possible?
We’re convinced the lack of inbound in SLED is a result of the complexity and confusion that can be eliminated if you know how to navigate across all of the stakeholder islands.
SLED as a Service is our solution and it’s designed to develop an inbound channel that accelerates volume, velocity, and revenue within your pipeline. We won’t replace any of the islands but we will optimize all of them.
We accelerate all phases of demand gen
Intentional:
Getting into a strategic and proactive posture with a campaign that is designed specifically for your team, focused on your core objectives, and cadenced to methodically drive results throughout the year.
Integrated:
Transitioning from siloed and transactional outbound activities to a coordinated customer journey that integrates all of your efforts to reimagine the top of the funnel.
Inbound:
Generating a reliable inbound channel to reduce customer acquisition costs, improve the quality of leads, and increase both the volume of opportunities and conversion rates.
We can do it for you because we’ve done it before.
Success in the public sector requires a lot more than just strategy - it demands execution that is informed by real, practical, and operational experience. Our team has experience that includes:
There are a lot of teams that have experience operating on some of the islands. A few teams can fluently operate on most of the islands. Hardly any teams have the experience necessary to operate natively on all of them. We do.
We are RedLeif and we are ready to put all of our experience to use for you.